Instigator
branded media innovation
Change never 'just happens'
You need an Instigator
Instigator is a change agent in hollywood & silicon valley
Don't Let Your Audience Leave Your Media Brand Behind
KEY CHANGE FUNCTIONS
Positioning
Finding your media brand's place in a crowded global, streaming landscape is the most critical step in its creation
Programming
Build your position with originals and licensed media that support your brand promises and revenue
Packaging
Audience growth thrives when programming is packaged with dependable but not predictable creative
Production
Who better to develop and produce your media brand's tent pole events and serial programming than Instigator?
Cross MEDIA SUCCCESS
Instigator thrives where worlds collide. Our unique capabilities position us to succeed where others struggle. Cross platform excellence comes from deep industrial knowledge, creative thinking across disciplines, and expert execution from decades of experience — that’s what it means to be an Instigator.
Select Project Work
Positioning
Spike TV
How do you re-position the lowest rated cable network that's ubiquitously distributed?
TNN was in 90% of cable TV homes and at the bottom of the ratings. Instigator repositioned the network as the first men’s focused TV network — and provided leadership in packaging and programming.
Packaging
Nickelodeon
What does a category leading brand do to get back to their roots in the new media world?
Nickelodeon needed a rapid revitalization of their packaging to support their core brand promises. Instigator delivered thousands of cross-platform packaging assets for the network on-air and online.
PRODUCTION
Pink
How does a multi-billion-dollar fashion megabrand pivot to something new?
Victoria’s Secret needed a massive pivot in their marketing and media strategy to launch the PINK brand. Instigator built core business cases and initial creative production online and on-air.
PROGRAMMING
YouTube
What does it take to make a utility with great tech into a media behemoth?
Instigator created the world’s first studio dedicated exclusively to online video production. Acquired by YouTube, the studio became the foundation of their original programming and Creator program.
Packaging
NBC
What does it take to make Formula 1 bigger than NASCAR in America?
It took a team of Instigators to tell new stories with new talent on NBC Sports Network to bring a new powerhouse sports media brand to the top with packaging that propelled the league and network.
Positioning
Epix
How do 3 of Hollywood's top studios evolve billions of distribution dollars online?
Instigator saw an opportunity to redefine Hollywood’s television rights model and triple the market by including streaming services by positioning and packaging ⅓ of All Hollywood’s feature films.
Programming
MGM+
What happens when the world's largest retailer buys an on-air & online network?
When Amazon acquired MGM, it rebranded EPIX to MGM+ and created a tremendous opportunity for programming across windows, platforms, and channels — the foundation was laid by Instigator.
Production
WB
How do you adopt new production methods at a 100 year old movie studio?
You can’t tell a studio at the top of the food chain that what they do won’t work online — you have to Instigate their desire to learn that there are new ways to create, impact, and engage audiences online — profitably.
SELECT Awards & Accolades
Don't Wait for the next big thing
These brands got Instigator to instigate instigation.
Don’t you need the same?